About Us

An intelligence and consulting platform dedicated to unraveling the intricacies of the ETFs industry to help you succeed.


We are a group of finance thought leaders who have been designing, utilizing, marketing and distributing ETFs since the industry’s inception.

From strategic planning and portfolio design to investment research, effective marketing and consultative sales; our consulting methods are designed to position your financial advisory firm for growth.

Tidal Growth Consultants was born after listening to our clients’ needs in the ETF space for guidance and tools on designing, marketing, selling and positioning their firms

Why We Do It


The People

We enjoy creating genuine bonds with financial professionals that are based on providing value-added, trustworthy and transparent advice for growth.


The Opportunity

We believe everyone should benefit from the opportunity that ETFs have created to build portfolios in a low cost and transparent way.


The Disruption

We know that through ETFs we can disrupt how Financial Advisory Firms are run.


The Impact

Ultimately, because we believe in helping the world be a better place, one client at a time, one ETF a time.

Leadership Team


Guillermo Trias

Co-founder & CEO

Guillermo is CEO of Tidal Growth Consultants and Toroso Investments. Prior to Toroso, Guillermo led the sales and business development efforts at Global X Funds helping the company reach approximately US$4 billion in AUM. Previously, he was the founder and managing partner of two venture capital firms (MC Capital and GT Capital) dedicated to the incubation and growth of start-ups in the US and Latam. Prior to that, he was founder and CEO of a pioneer food distributor in the US. Guillermo began his career in the area of ​​M&A investment banking with Bankers Trust & Deutsche Bank. He has a degree in Business Administration from CUNEF (top finance college in Spain) and holds an MBA from the Kellogg School of Management (Northwestern University) in Chicago.


Daniel H. Carlson

Co-founder & CFO

Dan is Co-Founder and Chief Financial Officer of Tidal Growth Consultants and Toroso Investments.  Previously, he was Chief Marketing Officer at Avatar Associates in New York City where Dan lead the business development efforts as Avatar grew assets in managed portfolios of ETFs to represent over 80% of the Firm’s assets under management. Previously, he headed the marketing and product development efforts at Delaware Investments in Philadelphia.  Dan has served on a national industry board and heads a non-profit educational foundation.  He started his career in Chicago, first with BMO Harris and then as a partner at Buck Consultants, serving large pension and retirement programs. Dan holds a BS degree in Accountancy from the University of Illinois, Champaign Urbana.


Michael J. Venuto

Co-founder & CIO

Michael is Co-Founder and Chief Investment Officer of Tidal Growth Consultants and Toroso Investments. His most recent position was Head of Investments at Global X Funds where he provided portfolio optimization services to institutional clients. Previously he was Senior Vice President at Horizon Kinetics where his responsibilities included new business development, investment strategy, client and strategic initiatives.  Michael was instrumental in the establishment of multiple strategic investments and partnerships related to ETFs, Exchanges and Indexation.   In 2014, Michael was chosen as one the ETF.COM All Stars for his research and is often quoted as an ETF expert in publications such as Reuters and Barron’s. Michael Venuto studied Philosophy and Religion at NC State University and is an avid Chess player. 


Michael Cronan

Co-founder, Managing Director

Michael is a Managing Director of Tidal Growth Consultants and the Founder of Station-Hill Media, a marketing and distribution consultancy for ETF providers & RIAs. Previously, he was the Head of Sales and Marketing for the data business of ETF.com, now owned by Factset. Also, Michael was SVP of Sales & Marketing at the Financial Times; where he focused on building the media businesses of Ignites, Fundfire, PaRR and Medley Global Advisors to market leading positions within the ETF, Mutual Fund and Institutional Investor marketplace. Michael developed his marketing expertise by leading marketing teams at leading media companies like the Financial Times, Wolters Kluwer, Iconnix, ALM, and McGraw-Hill.


Alejandra Slatapolsky

Marketing Director

Alejandra is Marketing Director of Tidal Growth Consultants. For over 15 years, she has designed and deployed bottom-line driven marketing communications strategies. Before founding Slata Financial Marketing, a consulting firm dedicated to helping financial services firms reach their full growth potential through smart communications strategies, she was Head of Strategy and Marketing at CVOX Group. Previously, she lead the marketing and communications department at Bulltick Financial Services, a boutique investment bank.
She holds a bachelors degree in Public Relations and Corporate Communications from the UADE University and a Masters in Journalism from a joint program of the Barcelona University and Columbia University of New York.