About Us

An intelligence and consulting platform dedicated to unraveling the intricacies of the ETFs industry to help you succeed.


We are a group of finance thought leaders who have been designing, utilizing, marketing and distributing ETFs since the industry’s inception.

From strategic planning and portfolio design to investment research, effective marketing and consultative sales; our consulting methods are designed to position your financial advisory firm for growth.

Tidal Growth Consultants was born after listening to our clients’ needs in the ETF space for guidance and tools on designing, marketing, selling and positioning their firms

Why We Do It


The People

We enjoy creating genuine bonds with financial professionals that are based on providing value-added, trustworthy and transparent advice for growth.


The Opportunity

We believe everyone should benefit from the opportunity that ETFs have created to build portfolios in a low cost and transparent way.


The Disruption

We know that through ETFs we can disrupt how Financial Advisory Firms are run.


The Impact

Ultimately, because we believe in helping the world be a better place, one client at a time, one ETF a time.

Leadership Team


Guillermo Trias

Co-founder & CEO

Guillermo is CEO of Tidal Growth Consultants and Toroso Investments. Prior to Toroso, Guillermo led the sales and business development efforts at Global X Funds helping the company reach approximately US$4 billion in AUM. Previously, he was the founder and managing partner of two venture capital firms (MC Capital and GT Capital) dedicated to the incubation and growth of start-ups in the US and Latam. Prior to that, he was founder and CEO of a pioneer food distributor in the US. Guillermo began his career in the area of ​​M&A investment banking with Bankers Trust & Deutsche Bank. He has a degree in Business Administration from CUNEF (top finance college in Spain) and holds an MBA from the Kellogg School of Management (Northwestern University) in Chicago.


Daniel H. Carlson

Co-founder & CFO

Dan is Co-Founder and Chief Financial Officer of Tidal Growth Consultants and Toroso Investments.  Previously, he was Chief Marketing Officer at Avatar Associates in New York City where Dan lead the business development efforts as Avatar grew assets in managed portfolios of ETFs to represent over 80% of the Firm’s assets under management. Previously, he headed the marketing and product development efforts at Delaware Investments in Philadelphia.  Dan has served on a national industry board and heads a non-profit educational foundation.  He started his career in Chicago, first with BMO Harris and then as a partner at Buck Consultants, serving large pension and retirement programs. Dan holds a BS degree in Accountancy from the University of Illinois, Champaign Urbana.


Michael J. Venuto

Co-founder & CIO

Michael is Co-Founder and Chief Investment Officer of Tidal Growth Consultants and Toroso Investments. 

Michael J. Venuto is an ETF industry veteran with over a decade of experience in the design and implementation of ETF-based investment strategies. Most recently, he is behind the launch of the Toroso ETF Industry Index, which measures and monitors the performance of publicly traded companies that derive revenue from the Exchange Traded Funds ecosystem.  The Toroso ETF Industry Exposure & Financial Services ETF (TETF) tracks this index.

Michael is Managing Director of Tidal Growth Consultants as well as Co-Founder and Chief Investment Officer of Toroso Investments, LLC.   Previously, he was Head of Investments at Global X Funds where he provided portfolio optimization services to institutional clients. Before that, he was Senior Vice President at Horizon Kinetics where his responsibilities included new business development, investment strategy, client and strategic initiatives.

Michael was instrumental in the establishment of multiple strategic investments and partnerships related to ETFs, Exchanges and Indexation.  In 2014, Michael was chosen as one the ETF.COM All Stars for his research and is often quoted as an ETF expert in publications such as Reuters and Barron’s. Michael Venuto studied Philosophy and Religion at NC State University and is an avid Chess player.


Alejandra Slatapolsky

Marketing Director

Alejandra is Marketing Director of Tidal Growth Consultants. For over 15 years, she has designed and deployed bottom-line driven marketing communications strategies. Before founding Slata Financial Marketing, a consulting firm dedicated to helping financial services firms reach their full growth potential through smart communications strategies, she was Head of Strategy and Marketing at CVOX Group. Previously, she lead the marketing and communications department at Bulltick Financial Services, a boutique investment bank.
She holds a bachelors degree in Public Relations and Corporate Communications from the UADE University and a Masters in Journalism from a joint program of the Barcelona University and Columbia University of New York.


Oscar Biondolillo

Head of Business Development

Oscar has helped publicly traded and private equity owned companies for over 15 years. His brings a diverse business background in Business Development, Mergers & Acquisitions, Financial Planning & Analysis, CRM & Financial Systems Implementations, Big Data Analysis to name a few. Prior to joining Toroso, Oscar ran his own financial service practice on the Northwestern Mutual platform and helped with the Business Development efforts. Previously, he was at Culligan Internaitional, dedicated to Corporate FP&A and M&A, as well as Financial Systems. He started his career at Kraft Foods, Inc., where he served in multiple finance and accounting capacities.

Oscar is passionate about giving back to the poor and oppressed and has dedicated himself to doing business with a purpose, leading several initiatives to help the less fortunate in the US and Honduras.